Programme

Wednesday 21 September

4.00pm Conference registration opens. (Follow signs to conference centre at Wills Hall)
From 6.00pm Drinks reception, Bar (main building)
7.30pm Conference dinner (in the dining room, main building)
Bar open until 11pm

Thursday 22 September

Venue:

Brunel

Chapel

8.30 to 9.15

Arrival and Refreshments. Exhibition opens

9.15 to 9.30

Welcome and overview of the Conference.

9.30 to 10.10

Keynote 1: Tom Ewing, Social Media Knowledge Leader, Kantar Operations

Twilight of the respondents

10.15 to 10.50

Theme 1: Engaging and nurturing credibility with participants

Chaired by Pat Molloy

Theme 2 : Visual and cultural engagement: challenges and
contributions

Chaired by Laurance Gerrard

Engagement, Consistency, Reach – Why the Technology Landscape Precludes all Three

Alex Johnson and Guy Rolfe, Kantar Operations

Using the third question type to unlock the unknown

Steve Hales, Synovate

10.50 to 11.20

Refreshments/exhibition

11.20 to 12.35

Online research – Game on!

Jon Puleston, GMI Interactive

Video enhanced web survey: Impact of pre-recorded video interviewers on data quality and respondent motivation

Dayana Bossert, Sabrina Stukowski, Marek Fuchs, Darmstadt University of Technology, Germany

The development of the KubeMatrix as a mobile app for Market Research Online Communities

Deborah Wilson, University of Winchester and David Birks, Winchster School of Art, University of Southampton

The world goes social in 80 languages: developments in language processing and the implications for arket research

Maggie Little, Language Connect

12.40 to 2.00

Lunch/exhibition

2.00 to 2.15

Feedback from Triple S Conference

Ed Ross

2.15 to 2.50

Panel discussion: Engaging and nurturing credibility with participants
Chaired by AJ Johnson – with Tom Ewing, Alex Johnson and Jon Puleston

2.55 to 3.30

Theme 3: Engaging and nurturing credibility: The impact of survey modes

Chaired by AJ Johnson

Theme 4: Improving the quality of achieved samples

Chaired by Ed Ross

Peanuts and Monkeys

Ben Marks, Opinion Panel

Probably the best Bias in the world?

Tony Dent, Sample Answers

3.30 to 3.50

Refreshments/exhibition

3.50 to 4.25

Optimus Modus: Comparing interviewing modes for visitor surveys

Nicola Stanley, Silver Dialogue and Stephen Jenkins, Snap Surveys Ltd

Using multiple imputation to adjust for survey non-response

Andrew Grannell and Helen Murphy, Statistical Solutions Ltd

4.30 to 5.10

Keynote 2: Jeffrey Henning, Chief Executive, Affinova

Crowd-Shaped Surveys: Adapting the Survey Experience Based on Prior Respondents

5.30

Exhibition closes

7.00

Drinks reception, sponsored by Facts International

8.00

Conference dinner, followed by Jazz in the bar

 

Friday 23 September

Venue:

Brunel

Chapel

8.30 to 9.15

Arrival and Refreshments. Exhibition opens

9.15 to 9.30

Reflections upon the debates and presentations of day 1

9.30 to 10.10

Keynote 3: Glen Watson, Census Director, ONSThe 2011 Census: shaping the future

10.15 to 10.50

Theme 5: Emergent thinking and techniques

Chaired by Tim Macer

Theme 6: Capturing ‘meaning’, emerging challenges and contributions

Chaired by Randy Banks

Behavioural economics and online qual – made for each other? Choosing the right Qualitative Tools to address the issues

Ken Parker, Discovery Research

Using metadata for reporting: XSLT beats Excel (and everyone lives happily ever after..)

Steve Taylor, We Work With Data

10.50 to 11.20

Refreshments/exhibition

11.20 to 12.35

Bristol’s adventures in crowdsourcing – experiences and lessons learned

Anna McDermott and Philip Higgins, Bristol City Council

Incorporating metadata standards into existing working practices – how can it be done?

Joan Corbett, Scottish Centre for Social Research

Current and future challenges for the application of text mining in the research industry

David Morgans, ORC International

A linguistic approach to the construction of complex statistical information systems

Cristina Martelli, University of Florence

12.40 to 2.00

Lunch/exhibition

2.00 to 2.15

AGM and ASC Technology Awards, Shortlist Announcement

2.15 to 2.50

Panel discussion: Engaging and nurturing credibility with research users

Chaired by Tim Macer – with Ken Parker, David Birks and Charlotte Knox-Williams

2.55 to 3.30

Theme 7: Crafting richer
participant ‘pictures’: Integrating data

Chaired by Steve Taylor

Theme 8: Visual and design challenges for survey researchers

Chaired by David Birks

The old… and the new: The great British Royal Weekend

Simon Atkinson, Ipsos MORI and Sean Conry, Techneos Systems Inc

Dashboards: The new PowerPoint

Ken Brewster, E-Tabs

3.30 to 3.50

Refreshments/exhibition

3.50 to 4.25

Twitter feeds and Google search query surveillance: Can they supplement survey data collection

Joe Murphy, RTI International

Making it fit: How survey technology providers are responding to the challenges of handling web surveys on mobile devices

Tim Macer, Meaning Ltd

4.30 to 5.10

Keynote 4: James Turner, Director of Innovation and Social Media, ICM

5.30

Conference ends

 

Conference format

Conference presentations will be made within a combination of plenary sessions and parallel sessions. These will take place on Thursday September 22nd and Friday September 23rd 2011. In addition, a Triple S conference will take place on Wednesday September 21st
and there will be a drinks reception, followed by dinner at Wills Hall for delegates arriving in Bristol on Wednesday evening.

Plenary sessions, including the keynote address, will be addressed by speakers specifically invited to the conference.

Contributed papers, selected from proposals received, will be presented in the parallel sessions. Contributed papers are grouped together based on common topics or themes.

In addition, the Conference will include an exhibition area for relevant software, hardware and service providers.

All catering will be handled on site and there is a bar to enable delegates meet and network with friends.

Proceedings

ASC will be publishing a fully electronic version of the Conference Proceedings, which will include copies of papers from both invited speakers and contributed presentations.