September 2010 Programme and Timetable
Pizzazz in Research: Renewing the Rules of Engagement
Thursday 30th September 2010, Imperial College, London
Programme and Timetable
| 08.45 | Registration and refreshments |
| 09.20 | Welcome and opening remarks by conference chair Raz Khan |
| 09.30 | Keynote: The Engagement Agenda Mike Cooke, Global Director of GfK NOP’s Online Centre of Excellence |
| 10.15 | Minimising the Experiential Gap – the Importance of a Holistic Approach Alex Johnson & Guy Rolfe, Kantar Operations |
| 10.45 | Engaging Qualitative Respondents Ken Parker, Chairman, Discovery Research |
| 11.15 | Refreshments and networking |
| 11.45 | Avatars and Average Joes. Integrating online research with traditional methods Michael Thompson, Qualitative Director & Natalie Taylor, Research Manager, GfK NOP |
| 12.15 | Router Effects: Trading off Sample Bias for Data Quality and Engagement Pete Cape, Global Knowledge Director, Survey Sampling International |
| 12.45 | Lunch |
| 13.45 | Digividuals – Robot avatars Will Goodhand, Juicy Evangelist, Brainjuicer |
| 14.15 | Optimising Concepts – Sharpen up your focus Martin Oxley, Buzzback |
| 14.45 | Refreshments and networking |
| 15.15 | A picture paints a thousand words John McConnell, Analytical People |
| 15.45 | It doesn’t have to be Powerpoint. A review of alternatives for presenting market research data Tim Macer, Meaning |
| 16.15 | Closing remarks by conference chair |
