September 2010 Presentations

Pizzazz in Research: Renewing the Rules of Engagement

Keynote: The Engagement Agenda
Mike Cooke, Global Director of GfK NOP’s Online Centre of Excellence

Minimising the Experiential Gap – the Importance of a Holistic Approach
Alex Johnson & Guy Rolfe, Kantar Operations

Engaging Qualitative Respondents
Ken Parker, Chairman, Discovery Research

Avatars and Average Joes. Integrating online research with traditional methods
Michael Thompson, Qualitative Director & Natalie Taylor, Research Manager, GfK NOP

Router Effects: Trading off Sample Bias for Data Quality and Engagement
Pete Cape, Global Knowledge Director, Survey Sampling International

Digividuals – Robot avatars
Will Goodhand, Juicy Evangelist, Brainjuicer

Optimising Concepts – Sharpen up your focus
Martin Oxley, Buzzback

Data Visualisation
John McConnell, Analytical People

It doesn’t have to be Powerpoint. A review of alternatives for presenting market research data
Tim Macer, Meaning