November 2018


“Alexa, what’s the future of market research?” The application of artificial intelligence and machine learning to surveys

Thursday 15th November 2018
ORT House, 126 Albert Street, London, NW1 7NE

AI and machine learning is playing an ever greater part in our lives, and survey research is no exception. Developers are continually searching for ways to automate processes to reduce costs. Early automation looked to remove simple repetitive tasks but systems such as IBM’s Watson now have knowledge workers in their sights. This conference aims to look at how AI and machine learning is impacting on survey research.

The conference will include presentations on:

  • How market researchers are actually using AI in the survey process now.
  • Tagging and categorisation of text, images and video, with analysis of techniques and available tools.
  • Validation of machine learning systems.
  • The overlap/differences between statistical analysis and machine learning.

Confirmed Presentations

For further details click here

Artificial Intelligence is the future, but what is happening in market research right now?
Ray Poynter, NewMR and Rosie Ayoub, Norstat
Market Research, Deep Learning, and Quantification
Fabrizio Sebastiani, ISTI-CNR
AI Driven Verbatim Coding – The Real World
Tim Brandwood and Pat Molloy, Digital Taxonomy
Statistics versus Machine Learning
Jarlath Quinn, Smart Vision Europe Services
Artificial Intelligence or Real Prejudice
Bethan Turner, Honeycomb
Validating Black-Box Sentiment Models
Dale Chant, Red Centre Software Pty Ltd
Allowing Talent to Flourish, Opportunities and Diversity in the Research Sector
Jane Frost CBE, Market Research Society
Design Considerations for an SaaS System for Text Analytics of Customer Feedback
Mark Rogers, GetSentiment Ltd and Viktor Pekar, University of Birmingham
AI – Machine Learning to combat Human Churning – Low engagement?
Anna Bellido, Netquest
Video transcription and tagging
Daniel Bailey, Data Liberation