November 2018


“Alexa, what’s the future of market research?” The application of artificial intelligence and machine learning to surveys

Thursday 15th November 2018
ORT House, 126 Albert Street, London, NW1 7NE

AI and machine learning is playing an ever greater part in our lives, and survey research is no exception. Developers are continually searching for ways to automate processes to reduce costs. Early automation looked to remove simple repetitive tasks but systems such as IBM’s Watson now have knowledge workers in their sights. This conference aims to look at how AI and machine learning is impacting on survey research.

The conference will include presentations on:

  • How market researchers are actually using AI in the survey process now.
  • Tagging and categorisation of text, images and video, with analysis of techniques and available tools.
  • Validation of machine learning systems.
  • The overlap/differences between statistical analysis and machine learning.

Confirmed Presentations

Artificial Intelligence is the future, but what is happening in market research right now?
Ray Poynter, NewMR.
Market Research, Deep Learning, and Quantification.
Fabrizio Sebastiani, ISTI-CNR.
AI Driven Verbatim Coding – The Real World.
Tim Brandwood and Pat Molloy, Digital Taxonomy.
AI – Machine Learning to combat Human Churning – Low engagement?
Johnny Caldwell, Netquest.
Validating Black-Box Sentiment Models.
Dale Chant, Red Centre Software Pty Ltd.
Video transcription and tagging.
Daniel Bailey, Data Liberation.
Design Considerations for an SaaS System for Text Analytics of Customer Feedback.
Mark Rogers, GetSentiment Ltd and Viktor Pekar, University of Birmingham.
Statistics versus Machine Learning.
Jarlath Quinn, Smart Vision Europe Services.

The full programme and timetable will be available shortly.