Programme and Timetable

ASC ONE DAY CONFERENCE SERIES

Don’t Ask! Gaining insights without questions

Thursday 10th May 2018

ORT House, 126 Albert Street, London, NW1 7NE

Programme and Timetable

09:00 Registration, Refreshments and Networking
09:15 Welcome and introduction by chair, Pat Molloy
09:30 The power of observation
Joe Wheller – CEO, Crowd Emotion
10:30 Refreshments and Networking
11:00 Cost effective biometric data collection
Pedro Almeida – CEO, Mindprober
Winner of the ASC Breakthrough Technology Award 2017
11:40 The ethics and data protection issues relating to passive data collection
BV Pradeep – ESOMAR Vice President (and Vice President – Consumer & Market Insight; Country & Customer Development-Americas and Europe; Shopping & Ecom, Market and Advanced Analytics Insights at Unilever in the UK)
12:20 Lunch and Networking
13:20 Speech technology: an interesting piece in the AI puzzle!
Maarten Bossuyt – Partner & CSO, MyForce
14:00 Enriching an ongoing panel survey with mobile phone measures: The IAB-SMART App
Sebastian Bähr2, Georg-Christoph Haas1, 2, Florian Keusch1, , Frauke Kreuter1, 2, 3, Mark Trappmann*2,4
1University of Mannheim, 2Institute for Employment Research, 3University of Maryland, 4University of Bamberg
14:40 Refreshments and Networking
15:00 Enhancing mobile data with understanding of bias and error
Using mobile phone data to forecast future traffic and demand for transport
Hugh Neffendorf – Katalysis Limited, Chris Wroe – Telefonica, Aled Davies – Transport for London
15:40 Get the whole picture
Lessons from 2 years of using passive data for market research
François Erner – Chief Innovation Officer, respondi
16:20 Closing Remarks by Conference Chair
16:30 Post conference social in The Spread Eagle pub