Conference programme


Satisfaction Guaranteed? The Challenges of Automation in Survey Research

Thursday 11th May 2017
ORT House, 126 Albert Street, London, NW1 7NE

Booking now open

Programme and Timetable

09.00 Registration, refreshments and networking
09:20 Welcome and opening remarks by Conference Chair
Randy Banks
09:30 Keynote Address: The Challenges of Automation in Survey Research
Colin Strong, Ipsos MORI
10:00 R you Automated: Using R to automate the workflow in the Market Research Industry
Ian Roberts, Nebu
10.30 Automation at low risk
Greg Berry, BDRC
11:00 Refreshments and networking
11:30 “Welcome to the Machine”
Jérôme Sopoçko, Askia and Chris Davison, KPMG Nunwood
12:00 A Working Example of How to Use Artificial Intelligence To Automate and Transform Surveys Into Customer Feedback Conversations
Simon Neve, Wizu/Fusion Soft
12:30 Announcement of the Launch of Triple-S Version 3.0
Pat Molloy, The Triple-S Group
12:35 Lunch and networking
13:30 Not all Data Exports are equal: Automating data outputs to meet ever increasing demands
James Eldridge and Andrej Stefanovic  Research Now
14:00 Coding open ended text: The rise of the coding robots?
Tim Brandwood and Damien Gouriet, Digital Taxonomy
14:30 Refreshments and networking
15:00 Automating the analysis of data and report production
Torben Laustsen, OfficeReports and Arthur Fletcher, DataPogo
15:30 Automation: Paradiso, Purgatorio or Inferno?
John McConnell and Dale Chant, Red Centre Software
16:00 Closing remarks by Conference Chair
Randy Banks
16:10 Close

Download Programme and Timetable (pdf)

About the Conference

Automation – ‘The use or introduction of automatic equipment in a manufacturing or other process or facility’ (OED)

Automation in the workplace is nothing new It has been around since the beginning of the industrial revolution.

What is new, however, is that developments in processing power, big data analysis and artificial intelligence mean that automation moved beyond the factory floor and routine office administration and is now ascendant in every aspect of the knowledge economy and even society. Questions about the legal rights and morality of sex with robots are now being raised as legitimate and serious concerns. Asimov’s Three Robotic Laws appear to have left the pages of fiction and are well on their way to a second reading.

Although the jury is still out as regards the ultimate consequences of the new automation for civilisation, the 250000 civil servants, the delivery drivers and the paralegal secretaries who are projected to lose their jobs may think that shape of the future is pretty clear.

The question for us is how is automation already affecting survey and opinion research, and where is it heading next?

The ASC’s next one-day conference will explore this theme from both business and technical perspectives. It will examine the drivers behind increased automation, as well as the impediments and limits to it, and will consider where automation might be taking us and what might be the consequences of these possible outcomes.