ASC/MRS Awards

The ASC/MRS Award for Technology Innovation and Effectiveness

Winner and Finalist 2016

The ASC is pleased to announce the winner of the 2016 Award:

Datasmoothie

Datasmoothie is a platform that allows any user to easily create beautiful and interactive story-telling reports from multiple data sources. This intelligently designed software, which has been created with a mobile first approach, enables changes to be made to client reports in minimal time.

Chair of the judging committee AJ Johnson presented the award to Geir Freysson of Datasmoothie at the MRS Awards Dinner held at the Supernova, London on 5th December 2016.

The other finalist for the award was Reality Mine and the Coalition for Innovative Media Measurement (CIMM) for Youth Total Cross-Media Usage Measurement

About the Award

The ASC/MRS Award for Technology Innovation and Effectiveness international award, first presented in 2003, is organised  by the ASC in association with the MRS.

This annual award is for outstanding and innovative applications of software or technology which have directly contributed to a demonstrable improvement in the effectiveness of market, opinion or social research.

The award is open to any individual, group of individuals or companies that consider the technology that he/she/they have developed meets the entry criteria described.

As the award also looks for technology effectiveness, it is important that the benefits of this technology can be demonstrated as having been attained in a real life research situation, in market research, opinion research or social research, and that the technology is applicable to other situations which will provide a wider or more lasting benefit.

An experienced panel of judges, appointed by the ASC and approved by the MRS, will determine the winner and the runners up.

Winner and Finalists 2015Award 2015

2015 was an exciting year and the award submissions were of an extremely high quality with a diverse range of technologies.

The award was presented to Hall & Partners for their entry The Hub, an innovative and intuitive online environment to access and interrogate their brand and business story by combining data from traditional survey bases resources, as well as a variety of other channels such as social media, website analytics and media spend.

Chair of the judging committee AJ Johnson presented the award to Oliver Hayward of Hall & Partners at the MRS Awards Dinner held at the Supernova, London on 7th December 2015.

The other finalists were Digital MR Ltd for Listening247 – social media listening & analytics and E-Tabs Ltd for E-Tabs Graphique.

Winner and Finalists 2014

2014 has been a very successful year for the award with a record number of entries showcasing a diverse range of technologies. The standard has been exceptionally high and the judging committee found it extremely difficult to make a decision. 2014 winner

The award was presented to Intellection Software Ltd for their entry Insight Out.

Chair of the judging committee AJ Johnson presented the award to Dave Birch of Intellection Software at the MRS Awards Dinner held at the Park Plaza Westminster Bridge Hotel, London on 8th December 2014.

The other award finalists were Dapresy for Dapresy Pro and Zappistore Ltd for Zappistore.

Winner and Finalists 2013

2013 was another exciting year and the award submissions were of an extremely high quality with a diverse range of technologies.

The award was presented to Crowdlab Ltd. Chair of the judging committee AJ Johnson presented the award at the MRS Awards Dinner held at the Park Plaza Westminster Bridge Hotel on 9th December 2013.

The other award finalists were Chaordix Inc for Chaordix’s Crowd Intelligence™ community solutions and MetrixLab Data Analytics  for their Cross Media Metering and Surveying Platform

ASC/MRS Technology Award 2012 Winner

The ASC / MRS  Award for Technology Innovation and Effectiveness 2012 was presented to Millward Brown and Affectiva  for their joint entry of  Link™ + Facial Coding. The Award was presented at the MRS Awards Dinner held at the Park Plaza Westminster Bridge Hotel on 10th December 2012.

Chair of the judging committee AJ Johnson presented the award to Graham Page and Sarah Walker of Millward Brown.

The other award finalists were Google for Google Consumer Surveys and  QSR International for  NVivo 10 

ASC/MRS Technology Award 2011 Winners

The ASC / MRS Technology Award 2011 was jointly presented to Ugam Research Solutions for EnRAPTURE and E-Tabs Limited for E-Tabs Verify. The Awards were presented at the MRS Awards Dinner held at The Lancaster London on 12th December 2011.

Chair of the judging committee AJ Johnson presented the awards to Savino Lobo of Ugam Solutions and John Cleasby of E-Tabs Limited.

The other award finalist was Brass for The online influence map.

ASC/MRS Technology Award 2010 Winner

The ASC / MRS Technology Award 2010 was presented to Annik Technology Services for SurveyFlashTools.

The Award was presented at the MRS Awards Dinner held in London on 13th December 2010. Chair of the judging committee AJ Johnson presented the award to Gary Stocks, EMEA Principal Consultant & Vice President at Annik Technology Services.

The other finalists were  Buzzback Market Research for BuzzBack Concept Focus™ and Cint for Cint Direct Sample (CDS) .

ASC/MRS Technology Award 2009 Winner

The 2009 ASC / MRS Technology Award 2009 was presented to QSR for their NVivo8 Software.

The Award was presented at the MRS Research Excellence & Effectiveness Awards Dinner held in London on 14th December 2009. Chair of the judging committee AJ Johnson presented the award to Sarah Taylor of QSR.

The other finalist and runner-up was Cint for Cint Automated Tracker (CAT). Stephen Hughes of Cint was presented with a certificate.

Both award finalists were guests of the ASC, joining the ASC table at the awards ceremony and dinner.