About the 2016 Award

About the 2016 Award

This annual award is for outstanding and innovative applications of software or technology which have directly contributed to a demonstrable improvement in the effectiveness of market, opinion or social research.

The award is open to any individual, group of individuals or companies that consider the technology that he/she/they have developed meets the entry criteria described. For the purposes of the award, technology will be considered to include, but not be limited to, any computer software, platform, infrastructure, app, methodology or device that has been specifically developed or adapted for use in a research situation.

As the award also looks for technology effectiveness, it is important that the benefits of this technology can be demonstrated as having been attained in a real life research situation, in market research, opinion research or social research, and that the technology is applicable to other situations which will provide a wider or more lasting benefit.

An experienced panel of judges, appointed by the ASC and approved by the MRS, will determine the winner and the runners up. Judging will take place in three stages.

In the first stage, entries will be invited to enter a written submission explaining the technology innovation, its application, and describing the benefits it has brought in such a way as to support technology’s overall effectiveness. We also encourage the submission of a short video (5 or so minutes, but not more than 10 minutes), which highlights key benefits, features and technology – to accompany the written submission (See FAQ for further details of the video).

The second stage involves a webex-type meeting with the team, lasting no more than 30 minutes. 15 minutes will be for a presentation by the applicant, followed by up to 15 minutes of Q&A. This meeting will take place on Wednesday 12th October 2016.  The finalists will then be announced on the ASC website on Friday 28th October 2016.

The third stage for the finalists will involve closer examination of the technology and contacting references before a winner is decided. This stage will take place during November 2016.

Please note that the first and second stages of the judging process are new/modified for 2016, and differ from previous years.