Pizzazz in Research: Renewing the Rules of Engagement

Thursday 30th September 2010, Imperial College, London

Conference News

The full conference programme and timetable is now available here

We are continuing to offer our ‘credit crunch’ delegate fee of £99 for ASC members (£129 for non-members) making this one of the best value learning experiences of the year. To book your place at the conference click here.

The conference will be held in the Alexander Fleming Building at Imperial College. For full details, including maps and travel information, click here.

Conference Background

In the face of declining response rates and increasing client demands, the survey research industry has slowly been re-inventing itself in the 21^st century. In an industry based on scientific method and rigour, practitioners are ever more aware of the need to engage with respondents and clients in increasingly stimulating ways to avoid being branded boring and irrelevant. At the same time, we need to maintain the industry’s reputation for rigour, and not be accused of placing style over substance.

The aim of this conference is to mark out the current thinking in respondent and client engagement: the former in the survey methods and survey instrument design, and the latter in the presentation of survey results (and, dare we say it, insights).

 The main topics to be covered will include, but are not limited to:

• Engaging survey methods
• Modernisation of survey instruments
• Dealing with web 2.0 data sources (blogs, tweets, Facebook etc.)
• Delivering information: beyond the cross-tab and powerpoint chart

Our keynote speaker is Mike Cooke, Global Director of GfK NOP’s Online Centre of Excellence responsible for online strategy and research methodology.  Mike will present an overview of how the research industry is developing to maintain engagement with respondents and clients.