Embracing the Social Media Revolution: Using New Technologies in the Research Process

Thursday 22nd April 2010, Imperial College, London, UK

 The ASC is pleased to announce that the key note speakers at its April conference will be Matt Rhodes of Fresh Minds, Ray Poynter of The Future Place and Bruce Daisley, Head of YouTube and Google Display UK.                     

ASC conference organiser AJ Johnson reveals: ‘We are delighted that Matt and Ray will be speaking at our event. They are both key thought leaders in the area of social media and digital techniques in market research. We also welcome Bruce from YouTube to provide the social media landscape outside of our industry.’          

Click here to download the full conference programme and timetable (pdf).         

Conference Background

The second generation of the internet is changing the ways people are living their lives with 40% of all time online now being spent on social media sites. The Market and opinion research industry is increasingly looking to embrace this revolution many and agencies and clients are benefiting from the opportunities it brings. The social web and associated digital technologies is making fundamental changes to our industry!       

The one day conference showcases the progress our industry is making in this area and will focus on the technology behind the phenomenon. Our industry is changing and it is vital that survey technology is well placed to deliver the technology we require to drive our research. Key topics will include:                      

 How is technology currently enhancing digital research? How has it been beneficial to clients and our research participants          

• The future of survey technology in a digital age and the role of traditional MR software suppliers
• Practicalities and lessons learnt from implementing research 2.0 technology
• Is the industry threatened by the democratization of digital technology?
• What’s next? A fad or the beginning of a new research world?

Booking Information

The ASC is well aware of the current economic climate and the increasing number of conferences we are asked to attend. We therefore will offer this conference at a credit crunching price of only £99  for delegates and £350 for exhibitors.        

To book your place at the conference please complete the relevant booking form below and either email to administrator@asc.org.uk or send with your payment to ASC, PO Box 76, Berkeley, Gloucestershire, GL13 9WU                   

 Apr 2010 Delegate Booking Form                  

 Apr 2010 Exhibitor Booking Form                

 For details of the conference venue, including map, click here           

Pre-Conference Survey

We all know that social media and web2.0 is all about user generated content so we are asking for everybody to contribute to our social media conference! Simply click on the link below to give your thoughts on the impact of social media and digital technologies on the research industry.             

http://surveys.ipsosinteractive.com/wix/p298004156.aspx                

 We will be presenting as many ideas as possible at the conference on 22nd April.