ASC 2003 - The Impact of Technology on the Survey Process

Proceedings of the ASC International Conference, September 2003

Edited by Randy Banks, James Currall, John Francis, Laurance Gerrard, Raz Khan, Tim Macer, Malcolm Rigg, Ed Ross, Steve Taylor and Andrew Westlake.  ISBN: 0 9521682 9 4, ix+412 pages.

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This is the Association for Survey Computing’s fourth major international conference on survey and statistical computing. As with others in the series, the aim of this one was to provide as broad a view as possible of the salient issues and challenges confronting the field.

Papers by three of the four speakers invited to address plenary sessions of the conference comprise the first section of this volume. Norman Glass, the Chief Executive of the National Centre for Social Research (NatCen) and our keynote speaker, tackles the main conference theme head-on, discussing the range of ways in which technological changes have impacted on NatCen’s working practices over the past decade. David Pullinger, the Deputy Director Communication in the Office for National Statistics, examines the democratisation of official statistics in the UK and, in this context, the pull-push effect of web-technology, in particular, on the empowerment of civil society. Peter Mouncey, who, inter alia, is Director of Research at the Institute of Direct Marketing, considers both the threats posed and opportunities offered by new technologies to the reputation and independence of the survey research industry. Our end-note speaker, Ian Diamond, Director of the Economic and Social Research Council, was kind enough to step in rather too late in the day to produce a paper on his topic of The Impact of Technology on the Survey Process. Future Prospects and the Role of the ESRC in time for publication.

The remainder and majority of this volume consist of contributed papers addressing one of the six major themes that emerged when the Scientific Programme Committee (SPC) grouped together the proposals that were accepted from amongst the many excellent offers we originally received. In the order in which they appear in this volume, they are:

In some respects, these themes serve as headings for convenience only, as many papers could easily have fit under more than one heading. We expect the reader to find much pleasure in noting the many points of contact and convergence between the papers regardless of the immediate company they are seen to be keeping. The contributed papers include both case studies and more theoretical reflections; some represent the outcome of purely methodological investigations, while others have a substantive focus; and those of us, shall we say, whose length of service now casts a significant shadow, will also find material on which quietly nostalgic reminiscences can be agreeably based. Regardless of content or technique, however, we are sure that the reader will find the papers in this volume instructive, thought-provoking and, in many cases, directly and practically applicable to his or her own circumstances.

Contents

Invited Papers

Norman Glass How much can technology help research?
David Pullinger

Official statistics and their place in democracy  

Peter Mouncey

Defending the Defensible: Protecting the Status of Survey Research

Organisational Behaviour

Garj Basi The Future of Data Processing
Polly Armsby  et al Accessibility & Acceptance of a Virtual Respondent-based Interviewer Training Application
Tony Manners The Impact of CAI on the Survey Process in the ONS
Karen Barrie The Survey Process in the Digital Age
Howard Hogan  and Ellen Soper Metaplanning: Lessons in Implementing CMM at the US Census Bureau

Survey Development

Defeng Ma et al Developing a Software Suite for Intelligent Questionnaires: Interoperability and Standards
James C. Witte and Roy P. Pargas The OnQ Survey Database System: Architecture and Implementation
Tim Burrell First steps along the Audit Trail
Adam Taylor et al The QDT: a new tool for the future of questionnaire design
Paddy Costigan and Steve Elder Does the questionnaire implement the specification? Who knows?
Simon Musgrave Ensuring a long and healthy life: the metadata dynamic

Survey Software

Daniela Giorgetti et al Open-ended Survey Coding Using Text Categorization Techniques
Paul Quinn et al Write global, run local: Software design issues for global data collection
Hans Stol Super-Collect: a data capture system using an electronic network
Louis Tanguay First installation of a Virtual CATI phone room, with telephony integration
Mark Cameron and John Weisberg Building & Using Standard-based Survey Software
John Lyon Using mainstream standards for survey analysis
Keith Hughes Is the age of batch tabulation over?
Stephen Jenkins and Tony Solomonides Active Prototypes: Modelling Survey Metadata
Geoff Wright triple-s: managing success

Survey Modalities

Sarah Skerratt  and Martyn Warren Visiting rural ‘virtual villages’ through online surveys and online ethnography
Tim Macer We seek them here, we seek them there. How technical innovation in mixed mode survey software is responding to the challenge of finding elusive respondents
Neil Macdonald  and Gillian Elam Impact of CASI on a survey among gay and bi-sexual men using sexual health clinics in the UK
Rebecca Gatward Interviewing children using Audio-CASI (computer assisted self-interviewing)
Marit Killi and Aase Nossum Internet-based Stated Preference Surveys - studies in public transport and traffic information
Mike Cooke et al The Use of SMS as a Research Tool
Dan Coates The Gold Standard Tarnishes: Is Online Research the Solution?
Vesa Kuusela Mobile Phones and Telephone Survey Methods
Peter Thomas Data collection initiatives and the collection of business data in the office for national statistics
Simon Duke SMS Polling: A Methodological Review

The Effectiveness of the Internet

Len Bayer and Peter Milla Successfully Delivering the Technology for Online Research
Mick Couper  et al The Effect of Images on Web Survey Responses
Fred Conrad et al Effectiveness of Progress Indicators in Web Surveys
Paula Devine and Katrina Lloyd Northern Ireland in 3D: Data, Dissemination and Discovery  
Jerold Pearson Salutations and Response Rates on Online Surveys

Data Dissemination

Steve Harris Apples & Pears - Techniques for Integrating Information
Mickey Yost The Impact of a Data Warehouse on the Survey Process
Jerome Reiter Model diagnostics for remote access servers
Barry Schouten Remote access of microdata

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